1977. Luciana Avedon, the world’s expert on beauty

“She’s been hypnotized, exercised and revitalized…”

1977. Geraldo Rivera on his Good Night America program hosts Luciana Avedon to talk about cosmetic surgery. Is plastic surgery egotistical? The clip moves on to an exercise routine Ms. Avedon recommends.

“…it will cost you willpower. Which is sometimes, more costly than money. Because there are many women who would much rather go and spend thousands of dollars than making a 10-15 minute effort everyday.”

Luciana Pignatelli was married to Burt Simmons Avedon when this footage was made. She died in 2008.